I love that moment when you’ve iterated on a design enough times that you really start to peel away all the decoration you added initially because of the insecurity of not having understood the actual problem you were trying to solve. Design is not so much about solving problems as it is about allowing yourself to understand the true nature of the problem you’re trying to solve. Design fails so often not because we cannot solve a problem but because we’re not solving the problem we think we are.

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