@suw Celebrity is SCALE. Wilw's following here is modest, about 4k. On Twitter and FB, celeb accounts have tens to hundreds of millions of followers, even billions. That's mind-warping, literally.
(Three books ever have produced over a billion copies: the Bible, Quran, and Mao''s Little Red Book.)
It's powerful when the information flows /out/. It's /crippling/ when it flows /back/.
And infrastructure & admin also take hits.
But yes, it's different.