According to this month's Star Wars Insider, Swearingen was brought in to head a new team looking specifically for licensing opportunities. He read the Star Wars script and told his boss, "Shut your office door for a couple hours and read this. There's a toy on every page."
According to this month's Star Wars Insider, Swearingen was brought in to head a new team looking specifically for licensing opportunities. He read the Star Wars script and told his boss, "Shut your office door for a couple hours and read this. There's a toy on every page."