I've also been looking at media, messaging, context, and especially the trade-off between /quantity/ and /attention/, over the past six months or so.
James Gleick: "When inforation is cheap, attention becomes expensive."
dredmorbius: Rivality is the counterpoint of virality.
The distinction between /cardinality/ and /ordinality/ is one I'm increasingly aware of.
Cardinal numbers are the counting set: 1, 2, 3, ...
Ordinal numbers are the ranking set: 1st, 2nd, 3rd, ...
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