@thegibson As to _why_ privacy matters, I'll borrow from Paul Baran in 1966:
"Privacy is really the right to be wrong, then go on and live the rest of your life, without having it mark you forever"
Baran is one of the inventors of packet-based switching, the foundation of the Internet, and worked at RAND in the 1960s. His writings there are freely available online, many address social concerns of computer networks:
Generalistic and moderated instance.