...Mook manorialism is an economy based on axe-grinding. As the peasantry, mooks ... are also responsible for keeping grievances large and small well-nursed and alive. Occasionally, through an act like whistleblowing or leaking of confidential communications, a mook might briefly become a named player in a particular theater of conflict, but the median mook is primarily expected ... fight under the glare of algorithmic lights when called upon to do so...

ribbonfarm.com/2020/01/16/the-

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[Culture war] is the centrality of beefing — a stylized, theatrical pattern of conflict designed to present a theater of moral righteousness, signal virtues, visibly strive towards a declared utopian condition, and most importantly, resist meaningful resolution. The conflict must be as impossible to terminate as the notional utopias being sought are impossible to actually attain. Beefing ... is ... an excellent way to perpetuate and grow a sustainable [conflict].

ribbonfarm.com/2020/01/16/the-

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