@freakazoid Totally agreed on the cost-of-research factor.

The fact that this is very frequently *excluded* from economic analyses is one huge source of the fallacy of the sunk cost fallacy. That is: the *putative* sunk cost excludes a tremendous number of actual, but non-apparent costs. Which provide benefit, and must be re-invested when switching to another option.

Another case of the problem: information that's not manifestly evident.

@woozle @o

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