@freakazoid The problem here applies if the tailoring is expensive, *or* results in a high price. Either the good isn't sold (because it's perceived as having limited utility) or it's bought but value isn't delivered. Something of a debatable inclusion in the #GreshamsLaw dynamic, but at least similar.
There are a whole set of signalling mechanisms -- shibboleths, cultural myths, and fads, which emerge from a Gresham's dynamic.
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