Answering "Surely you could just not use the major surveillance capitalism sites and services that evade your consent then?"
No, really, you cannot.
FB maintains shadow profles, even for nonusers.
Google tracks virtually all Web traffic. And most email.
Amazon backs or provisions a tremendous amount on online sevices.
Comcast, TimeWarner, AT&T, and Verizon have absolute local, and effective national, monopolies on point-of-presence service across the US. Indigenous telco monopolies operate similarly elsewhere.
Cloudfront, Limelight, Akamai. and other CDN, DNS, and interconnectivity providers see requests and traffic aggregated across huge opulations.
Visa and Mastercard see a huge fraction of financial activity.
And this doesn't even start to touch the vast B2B data services markets in advertising, marketing, finance, credit, risk, tol collection, healthcare (denial) systems, licence plate scanner, retail backends, payments processing, debt collection, and more.
There really is no effective possibility of opting out. Even with denying yourself an effective role in modern society.
@dredmorbius there's another, and much stronger reason that you cannot not use major surveillance capitalism sites.
If you have any friends or family on FB (or Instagram), you probably *have* to use it, because of social obligations. If you have lots of friends on FB, you'll probably find yourself losing touch with them if you don't use FB (people organize events there).
WRT. Google, probably half of the people on-line has GMail, + I guess most small businesses have GMail behind their own domain.
Amazon... that you can avoid - you can always buy the same stuff elsewhere (probably at higher price; also likely not counterfeit).
I don't think AWS is part of Amazon snooping. They might (or might not?) see your IP in low-level logs, but I think that's about it.
Ultimately, I find arguments of the form "you can always just not use X" to be frequently naive or disingenuous; forgetting that not every market interaction people make is truly voluntary. Arguably, most of them aren't.
Generalistic and moderated instance.