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Group dynamics and scale: Numtot

...“When everything was smaller, we all loved it more,” she said. Though she could not define an absolute threshold, she said that once a group gets beyond, 1,000, 2,000 or even 5,000 members, “things start getting chaotic.”...

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And:

> “The best way to react to that growth is not to pack up and leave but create these microgroups within the larger organization that continue to communicate,” she said. “The ideal way to reclaim communication and to retain the bonds between those microfactions are memes.”

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