I'd always thought cybernetics was about machine and process controls, but he very much intended it to apply to /all/ systems, including animal and human behaviour, psychology, sociology, economics.
And warned explicitly of the dangers.
He was sidelined due to his post-WWII conscientious objection to military work, and corporate criticism, in part being caught up in the Red Scare and McCarthyism.
A massive shame.
Generalistic and moderated instance.