@craigmaloney The market-based aanswer is, in part, that defining the ideological landscape, and driving pubic opinion, values, thinking, etc. (shifting the Overton Window) has strong positive advantage. As does any proselytizing.
There are other mechanisms at play, but if you're looking for the self-interested (or, far more likely: useful idiot) one, this is it.
Information goods are weird, market-wise.
#economics
#freemarket
#ideology
#economictheology
#greshamslaw