.@timkmak@twitter.com Again with the meat substitutes this week! :P

The market segment that @BeyondMeat@twitter.com and @ImpossibleFoods@twitter.com are trying to open up isn't really vegetarians; it's (largely younger) consumers who want the smaller environmental footprint of plant-based protein. @nprpolitics@twitter.com

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It's certainly true that vegetarians and vegans want additional options, but separate fryers and such aren't a primary focus for the reason that they aren't the main target market.

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