Good read.

“Since research has found that low-income people, minorities, and mothers are more likely to take part in Black Friday sales than other groups, they bear the brunt of this criticism, a combination of classism, racism, and sexism.”

Why criticism of Black Friday shoppers is wrong -
https://www.vox.com/the-goods/2018/11/20/18103890/black-friday-shopping-coverage-classism-racism