@rachelcoldicutt This is a perfect use for Content Wrappers (a term I prefer to content warning). I am always so disappointed when someone posts information about their latest book/paper/blog/podcast without a wrapper. With a wrapper, I boost right away. Without the CW, I have to decide whether people will appreciate this particular bit of promotion or not, and I tend to err on the side of not boosting. So, wrap your promotional content with a descriptive headline!