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"But the people who say they don't want to program are wrong. The proof is ... [screen scraper] macro languages, such as QuickKeys. ... and yet people put up with their awfulness because they are so desperate to program their computers! ... they say that they merely want the computer to carry out their tasks, which aren't exactly the ones built into the commercial software. But teaching a computer to carry out a desired task is precisely what programming really means."

people.eecs.berkeley.edu/~bh/o